Our good friends at Muller Milk and Ingredients have funded a new targeted campaign in Inverclyde.
Inch by Inch for Scotland has been running since September 2017. In that time we have taken roadshows to schools across Scotland, from Rothesay to Aberdeen. We have created over 55 videos and have had over 50,000 minutes of videos watched. We have over 1500 followers on our Facebook page.
Now we want to show what can be achieved by targeting one geographical area in Scotland.
- In Inverclyde 1 in 4 children are living in poverty and 1097 adults and 320 children were referred to the Inverclyde Food Bank for food parcels between April – September 2019.
- 26% of children in Inverclyde are growing up in poverty, compared to the Scotland wide figure of 20%.
- 28% of primary school pupils in Inverclyde are eligible for free school meals, compared to a national average of 20%.
- At age 16, there is a 16% gap in attainment levels between the poorest pupils and their classmates in Inverclyde.
- A 10 year old boy in Inverclyde can expect to live to age 64.89 compared to the Scotland average age of 67.28 years.
Inch by Inch will look at what pupils are eating outside the school gate. We will investigate how fuel poverty affects families. We will look at the work of the Food Banks in Inverclyde. We will be introducing some Inch by Inch challenges, and we will be showing you some great new easy to cook recipes.
See you soon!